Hyundai’s EV Revolution: How Korea Outpaced the Old Guard
Hyundai was never supposed to lead. For decades it played the role of the bargain…
Hyundai
Korean EV
Genesis
The Genesis Origin Story: From Underdog to Luxury Contender
Genesis wasn’t supposed to work.A Korean luxury brand sounded, at best, ambitious and, at worst,…
General
Why I’m Betting on Korean Cars Before Everyone Else
Everyone thought I was crazy to shift my focus.BMW, Audi, Porsche—I fell in love with…